The Perfect Pivot
Helping Entrepreneurs Learn How to Pivot Their Strategy with Digital Marketing.
This book aims to empower anyone looking to make the perfect pivot with their career or marketing strategy with the knowledge and tools they require to do it all. This book also aims to teach you how to measure your marketing strategy’s performance and how to pivot your efforts more effectively.
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About the Author
"Digital Marketing is the catalyst for growth, but it's up to you to learn how to use it."
Jessica Edwards, MBA is more than just a marketer. When she takes on a new client, she helps them optimize their business in everyway possible from their processes, to their policies, to their branding. She offers comprehensive services that allow her clients to have a cohesive, easily recognizable brand and streamlined processes to better serve their customers. As a big picture thinker, when she designs a website for a client, she collaborates with them on their vision and mission-but also helps improve the customer perceptions and the information that they need to make an educated purchasing decision. She is a professional writer, designer, speaker, business strategist, and photographer. As a mom of a 3 year old and wife, she continues to work around the clock to ensure her client’s success. Jess started her business on her own in 2020 after graduating with her MBA in the midst of the pandemic-quickly realizing her passion to help struggling or startup businesses succeed in the ever-evolving marketplace. She is writing this book to better empower entrepreneurs to pivot their marketing strategy to a digital one so they can maintain their market share and better compete with the box box stores and online retailers. Jess is known to be meticulous, tenacious, efficient and ethical with 100% client satisfaction. She never gives up and does everything possible to ensure her client’s success.
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